Who we are.

We are Kiwi-owned innovators who’ll simplify your energy and utility market services for buying, selling, reconciliation and reporting processes along with providing insights to new technologies and insightful data analysis.

Simply Group evolved out of Simply Energy, that was established in 2006 to provide energy solutions to independent renewable generators, retailers and commercial energy users.  The company has stuck to its core strategy and capabilities but has evolved into Simply Group that provides these same core services to a wider multi-utility market.

We are delivering solutions and services through the following businesses and brands that each have a unique target market and offering, but at their core combine technology, sustainability, data and services with an expert team.  We deal with the complexity so our clients don’t have to.

Simply Group offers data management, reconciliation, billing and risk services to the energy and utility sector.

Simply Group are complementing and supporting disruptive technologies and new business models that still need to interact with market systems and compliant processes.

We are supporting over 70,000 meter connection points under management across electricity, gas, water and waste.


Simply Energy is a partnership between Simply Group and Contact Energy. Simply Energy is a registered electricity generator-retailer able to deliver solutions right across the NZ electricity market.

Services include:

  • Electricity Supply Solutions; structured supply and decarbonisation solutions for commercial clients
  • Generation Services; power sales, advisory and market services with a particular focus on renewable embedded generation
  • Billing Solutions; White Label Retail Services and Solutions for energy producers, generators, retailers and network companies

Visit Simply Energy Website


Deloitte Fast 50

2010/ 2011/ 2012/ 2013

Awarded to Simply Energy

EECA Awards

2010 / 2012 / 2014

Awarded to Simply Energy

Deloitte Fast 50 Master of Growth


Awarded to Simply Energy

TENCO provides private network utility solutions for over 100 property group clients.

Services include:

  • Embedded Networks; establishment, reconciliation, billing and regulatory compliance for property groups
  • Utility Billing; manage utility billing for property groups (shopping centres, airports, business parks) for electricity, gas and water

Visit Tenco Website


Deloitte Fast 50

2016 / 2017

Awarded to Tenco

Axos licenses its utility meter data management and billing products to energy/utility network and retail companies.

Licensed Products include:

  • Axos Datahub for meter data management, estimations, validations and exceptions management
  • Axos Billing for utility billing of complex tariffs
  • Axos On-Board; for managing data migration and historical reconciliation & wash-ups

ph. 04 974 5312

em. info@axos.systems

SEL Capital provides trading, risk and deal structuring services for the energy and commodity markets.

Services include:

  • Trading and Risk Services for independent generators, retailers, commercial and industrial energy consumers through advisory, intermediation and deal structuring
  • Advisory and Deal Structuring to the energy and commodity markets for asset acquisition, divestment, funding and commercial structuring

ph. 0508 474 6759

em. info@selcapital.co.nz

Simply Aqua was established to provide water meter data management, reconciliation, billing and analytic services to water companies, property groups and councils.

Services include:

  • Meter Data and Billing Services to water related clients that includes meter data management and billing of fresh water, grey water, reticulated hot water and irrigation schemes
  • Reconciliation and Network Analytics for water related clients for network reconciliation, tariff management and network planning

ph. 0508 474 6759

em. info@simplyaqua.co.nz